How Tuesday P. Brooks Brings Financial Joy to Women-Owned Businesses

AJOY Management

As a small business owner, managing your finances can feel like a full-time job: taxes, reporting, equipment, paying yourself(!)—it adds up. We all know that it’s an essential part of running a business, but sometimes there’s so much else on your plate, financial management doesn’t get the attention it demands. 

For Tuesday P. Brooks, managing finances actually is her full-time job—and she loves it. So, Tuesday turned her passion into . The financial management firm makes it easier for other women-owned businesses to manage their finances—making it more of a joy, and less of a chore.

Check out Tuesday’s tips on identifying your target audience, why weaving humor into your business is key, and her biggest advice to Black women entrepreneurs: Investing in financial management is crucial to building wealth. 

Sarah: Can you tell us a little about your entrepreneurial story, and what drew you to financial management for women-led businesses? 

Tuesday: My business journey started as early as high school when I participated in an entrepreneurship program for young people—but I attribute my natural inclination for business ownership to my father. I only ever knew him to work for himself, with multiple businesses and side hustles. Just after college, I realized I wanted that same autonomy and ability to be the decision-maker for most things in my life.

I was fortunate to have professional work experiences with startup and boutique firms, where I worked directly with the owners. This helped me to develop a keen understanding of what it takes to operate a business from the start. These experiences also equipped me with the skills needed to work in conjunction with government agencies, non-profit organizations, and private ventures. 

Once it became crystal clear that I had a natural talent for understanding numbers (and actually enjoyed it), as well as a knack for organization and planning, I set the plan in motion to open my own financial management firm: AJOY Management Enterprise. 

S: Was there a particularly influential moment that you view as a turning point in your business? 

T: Initially, my clients-turned-mentors were male. It wasn’t until many years later, when I took a one-day business bootcamp training, that I discovered my core client was, in fact, female. During the training, we took stock of who valued our work and was willing to pay for it (without being nickel-and-dimed), who was accessible and responsive to requests and questions, who showed appreciation, and—most importantly—who we enjoyed working with. This was one of my many eureka moments as a business owner. 

From that point forward, I became squarely focused on finding the woman business owners who fit this profile. That’s how AJOY grew—with a beautifully curated clientele. 

I will add that we still have male-owned businesses as clients and we enjoy them just the same. It’s important to understand that targeting a specific type of customer in your marketing does not preclude you from working with others who value your work. It’s simply what you have to do to grow the business.

S: Congratulations on your business recently reaching its 11-year anniversary! You’ve been using Acuity Scheduling for over 4 of those years. What are some of the most successful ways you’ve used Acuity to help grow your business? 

T: AJOY's 11-year journey has certainly not been without its challenges, but, yes, we are proud of our milestone so far. 

The moment I discovered the importance of scheduling apps, I extensively researched the most popular options. I mostly compared features and cost. I took into consideration reviews and articles that discussed comparisons between the applications. My ultimate decision was based on look, feel, and user friendliness relative to cost. 

What confirmed that I had made a great choice were the comical messages I found inside the Acuity dashboard and around the help center, and the friendliness of the customer support. They were human, fun, and made you feel supported. This resonated with me because at AJOY we are all about fun and joy, both internally within our team and externally with our clients. No meeting should go without at least one laugh—yes, even as we discuss numbers and often-dreaded financial matters. 

With Acuity, scheduling discovery calls, tax appointments, consultations, advisory sessions, one-to-one trainings, and general meetings have become so much easier. We cannot operate without it. 

Literally, the only person who is not sent an Acuity scheduling link to my calendar is my mom. She can call anytime.

AJOY Management

Our time is now.

“Black women are starting businesses at a rate greater than all other aspiring entrepreneurs.

Where we tend to lose footing is in the operational aspects of the business that are key to survival—like financial management.”

S: Let’s talk about how the pandemic and financial crisis have affected how you do business with new or current clients. What have been some of your biggest challenges and successes? 

T: Fortunately, as a professional service provider in the 21st century, working remotely was already part of our business model. Automation around scheduling meetings, sharing documents through secure portals to ensure privacy, cloud accounting, online face-to-face meetings with clients and colleagues, and consistent email communication, were all a thing at AJOY. Therefore, not much changed in this case due to the pandemic. Our biggest challenge was waiting for everyone else to catch up.

We felt a sense of pride and success because we were able to support our clients seamlessly as they applied for the various relief grants and loans that became available because of the pandemic. We were able to educate our clients on best practices by answering questions, interpreting financial statements, providing tax returns, setting up payrolls, and accomplishing other key things in a timely manner. This was largely due to many years of fostering a standard for sound financial management.

S: Do you have any advice you’d like to share with other Black women entrepreneurs? 

T: Our time is now. It may not feel like it, but once you shake off the funk that may be extenuating effects of the pandemic and racial bias, you may be surprised at what you see on the other side. 

There are reports that Black women are starting businesses at a rate greater than all other aspiring entrepreneurs. Where we tend to fall short and lose footing is in the operational aspects of the business that are key to survival. By this, I mean financial management. 

We are just as passionate, smart, naturally talented, skilled, resilient, ambitious, and innovative as all other business owners. The way we level up is by having personal finances in order, including personal creditworthiness, proper banking, a basic bookkeeping system, and tax compliance. 

Rid yourself of the notion that professional accounting is expensive. It’s more expensive not to have it. If you can’t measure your business finances, you can’t manage it. You need to manage it in order to grow it. You are not expected to know all that is involved in financial management; you are expected to know that which you do—the service you provide or product you make. That is why there are firms like AJOY that exist to support your aspirations to build a business and—ultimately—build wealth. 

financial management, acuity customers, small business strategy, covid-19, how to promote your business