Since the beginning of COVID-19, many business owners have pivoted their business models to serve their clients online.
But for those of you still taking in-person appointments, thereâ€™s a lot to think about. There are new spacing requirements. There are enhanced sanitization efforts. There are detailed compliance standards to follow.
One area you donâ€™t have to worry about?
With Acuityâ€™s built-in , you can have clients pay for your service without any contact at all. Below, weâ€™ve outlined a few ways you can take advantage of your free trial of Acuity. Our seamless contactless payments will go a long way toward keeping your customersâ€”and your bank accountâ€”happy.
Collect contactless payment upfront.
For services like yoga classes, coaching, or tutoring sessions, you can easily collect payment ahead of time using .
This may help mitigate the transmission of COVID-19 at your office or studio, but it can also boost your bottom line. When customers have to pay ahead of time, the number of no-shows goes way down because theyâ€™ve already invested in keeping the appointment. Plus, having money in your bank account isnâ€™t just a nice security blanket. It gives you the financial flexibility to offer discounts, package pricing, or items to upsellâ€”which you can also collect payment for beforehand.
With upfront payments, youâ€™ll get greater visibility into your schedule, allowing you to better plan ahead. You can see class capacity ahead of time. You can forecast billing for the month. And you can see when it might be time to ramp up your marketing efforts.
Beyond all these business benefits, collecting payments upfront provides a smoother experience for your customers. When they can pay ahead of time on your website, thereâ€™s less anxiety about when to pay, where to pay, or how much to tipâ€”as long as your payment options are visible on your website and your refund policy is clear.
Handle contactless payment onsite.
Handling payments before your customers even walk through the door is convenient, but it isnâ€™t an option for all small business owners. Maybe youâ€™re a salon owner and you donâ€™t like charging your clients until after their haircut (especially if they asked for a fauxhawk and you misheard that as mohawk). Or maybe youâ€™re a photographer and you donâ€™t charge your clients until they can see just how good you made them look.
Lucky for you, with Acuityâ€™s payment processing integrations, you can manage your payments onlineâ€”and onsite.
So, how do you prepare for onsite payments in a pandemic world?
First, you probably want to decide just how hands-off youâ€™re going to be. Social distancing is still a concern and many people want to limit the exchange of physical money or cards between hands.
You may want to use a with a payment processor like Square. With this, there's no need to download the Square payment app separately; you can connect your contactless reader through the directly, handling scheduling and payments all on one platform.
For a smoother and safer customer experience, it might be a good idea to let customers know ahead of time that you arenâ€™t taking cash, and that card payments will be handled at a safe distance. Using Acuityâ€™s customizable email and text reminders, you can communicate important updates like this before your customers even walk in the door.
Similarly, you may need to make changes to your physical space to accommodate social distancing and contactless payments. Say youâ€™ve set up your yoga studio to account for social distancing when your customers are on the mat, but you donâ€™t want them congregating around your front desk to pay. You can handle payments before each class so thereâ€™s not a sweaty rush to your front desk after shavasana. Or consider setting up plexiglass barriers to create a safe space as they use contactless chip readers.
Re-open with the contactless payment tools you need to succeed.
Automated reminders, integrated payment processing, and a client scheduling page embedded in your websiteâ€”
These tools and more are available with your free trial of Acuity.
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