How to Trim Down Beauty Salon No-Shows with Appointment Reminders

appointment reminders

After what felt like an eternity, your full-service beauty salon is finally re-opening. Hooray! Now it’s time to prepare for your fully-booked schedule: fixing some quarantine haircuts and at-home color attempts, plus a welcome return to signature treatments like pedicures, waxing, and blowouts. 

With a schedule like that, in these tight times, you want as few no-shows as possible. Luckily, you’re already using reminders on Acuity (, right?) so all of your clients will get a heads-up email the day before their trip to the beauty salon. 

But wouldn’t it be nice if you could also send them another email at T-minus three hours, juuuuuust to make sure they didn’t forget? It’s been a while since they were used to going to the salon, after all.

And wouldn’t it be even nicer if you could send a cheeky nudge an hour before the appointment, just to the pedicure client, to remind her to wear sandals?

You can see where we’re going here...

With Acuity, you can do all of that: customize and time your reminder emails and texts by appointment type. Below, we’ve outlined exactly how to set it all up. 

Your beauty salon will be back in business in no time, baby. 


Here’s how to time your reminders.

First, in your Acuity account, pop over to your Business Settings and select the Reminder Email Settings tab. In here, you can tell Acuity to send up to three different email reminders—plus one SMS text reminder—per appointment. (Yep, text. Nice, right? We’ll get to that in a sec.)

You can decide exactly when you want your reminders to send for each appointment. For example, this is how it looks when you’ve set email reminders to send 24 hours before, 6 hours before, and 2 hours before an appointment:

email settings

Customize who gets which reminder.

Once you’ve set the timing of your reminders, you can customize which appointments get which reminders. For example, some appointments could get one reminder—or none at all. Or others could get two or three as the time gets closer to the appointment.

Each reminder can say different things. You could give some extra information, be extra-gentle with a particular reminder, or even just keep the communication feeling fresh. They’re completely customizable, and you can update them whenever you want.

For example, let’s say three of your services are Pedicure, Eyebrow Wax, and Blowout. You want to give clients a heads up 24 hours, 12 hours, and 3 hours before go-time rolls around for each of those appointments.

We’ll start by highlighting the 24 Hours Before (Email) tab.

appointment reminders

Scrolling down, we can pick the appointment types that will get email Reminder 1A. (Of course, that’s just what it’s called in your dashboard—you can fill in the actual email template with whatever subject line and text you like.) 

Here’s what it looks like:

appointment reminder

In this example, we’re going to send Reminder 1A to all three appointments. Because let’s face it, all of those clients could use a little reminder. 

Now let’s jump ahead to the 12-hour reminder. This time, we want Eyebrow Wax and Blowout clients to get a new message, but not Pedicure clients. 

To do that, we’ll move Pedicure down to “Inactive Types,” like this.

appointment reminders

So, 12 hours before their appointments, Eyebrow Wax and Blowout clients will get Reminder 2A in their inbox—but Pedicure clients won’t.  

Now let’s look at the third and final reminder. Let’s say we want Blowout clients to get a nudge three hours before the appointment, maybe to remind them not to over-wash their hair. But Eyebrow Wax and Pedicure clients have been reminded enough, so we’ll move them both to “Inactive Types.”

appointment reminders

And with that, your reminders are ready! You can even set all of these reminders to send to you, the admin, in addition to reminding clients. 

Want another quick walk-through? Head to our Help Center to see how to .

Now about that texting feature…

Add text appeal.

When you set up your first reminder (that would be the 24-hour ahead note, in our example above), you can opt to have a custom message sent by text, too. 

This can be extra helpful for clients with chock-full inboxes, multiple addresses, or just a whole lot going on in their lives.

You get up to 1600 characters to work with, so don’t worry about hitting clients up with a scrunched-down SMS like “C u 2day @ 4?” Keep it brief, but in the same voice as you’d normally speak to your clients. 

We’ve also made it so that you can have that text reminder sent to yourself. It’s a useful way to help you keep track of what’s coming up in your day when your hands are already too full to double check your calendar. 

Now that you’ve got the hang of it, we’re confident that custom email reminders are going to be your favorite new tools at your beauty salon. Just don’t put them in the barbicide, mmkay? 

Don’t have an Acuity account yet? Simplify your appointment scheduling and customize those reminders with today. >>

acuity advice, small business automation, beauty
var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = ""; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();