Master Review Marketing & Promote Like a Pro

 

Welcome to the wonderful world of review marketing—where feedback from clients becomes cash for you. (It’s also where your favorite song magically plays on loop and the temperature is a perfect 72°F.)

Review marketing might sound fancy, but it’s just a way of utilizing testimonials to get more eyes on your site, clicks on your offers, and bookings on your calendar. No matter your niche, customer reviews are one of the best ways to build your business.

Since people trust other people, honest reviews are a surefire way to establish your authority and encourage lookie-loos to take the plunge. (There’s more on this here.) Think of them as compelling advertisements that don’t cost you a single cent.

Here’s how you leverage the power of feedback.

 
 

1 | Choose your questions—wisely.

When you’re using customer reviews in marketing, there are three golden rules about questioning:

  1. Keep your feedback form to under 10 questions, always. Anything more than that, and they’ll back away slowly without filling it out.

  2. Ask specific questions, not just for their “thoughts.” Open-ended feedback usually leads to jumbled answers—or no answers at all.

  3. Make sure to get their name (first name and, at least, last initial) and consent to share their feedback. 

So, which questions get you concrete, compelling answers? It all depends on your industry! Click the best fit below to swipe one of our customer review templates.

(Heads up: Some of the questions may not be applicable to you, so edit as needed, or even just use these templates as inspiration to craft your own!)

Get the template for beauty pros. >>

Get the template for photographers. >>

Get the template for consultants. >>


Beauty Pro Customer Review Template

  1. What’s your name? (First and last initial is okay!)

  2. What's the best link for your business (if applicable)? (I’ll add it under your name on your testimonial to drive a little more traffic your way.)

  3. What was your biggest fear or anxiety before booking with me? Did it come true?

  4. What, specifically, was your favorite part of this experience? I want to make sure I do more of what you love.

  5. Did you feel like you got your money’s worth? Why or why not?

  6. Pretend your (very) best friend is on the hunt for a [stylist/makeup artist/etc.], and you know I’m a good fit. What would you say to them?

  7. Are you cool with me using this testimonial on my website, in ads, and on social?

  8. Anything else you want me to know about your experience with me and/or about yourself?


Photographer Customer Review Template

  1. What’s your name? (First and last initial is okay!)

  2. What's the best link for your business (if applicable)? (I’ll add it under your name on your testimonial to drive a little more traffic your way.)

  3. What was your biggest fear or anxiety before scheduling a shoot with me? Did it come true?

  4. What, specifically, was your favorite part of this experience? I want to make sure I do more of what you love.

  5. Did you feel like you got your money’s worth? Why or why not?

  6. Pretend your (very) best friend is on the hunt for a photographer, and you know I’m a good fit. What would you say to them?

  7. Are you cool with me using this testimonial on my website, in ads, and on social?

  8. Anything else you want me to know about your experience with me and/or about yourself?


Consultant Customer Review Template

  1. What’s your name? (First and last initial is okay!)

  2. What's the best link for your business (if applicable)? (I’ll add it under your name on your testimonial to drive a little more traffic your way.)

  3. What was your biggest fear or anxiety before hiring me? Did it come true?

  4. What, specifically, was your favorite part of this experience? I want to make sure I do more of what you love.

  5. Did you feel like you got your money’s worth? Why or why not?

  6. Pretend your (very) best friend is on the hunt for a consultant, and you know I’m a good fit. What would you say to them?

  7. Are you cool with me using this testimonial on my website, in ads, and on social?

  8. Anything else you want me to know about your experience with me and/or about yourself?


 2 | Let them leave a review easily.

Here’s the deal. If it’s too complicated for customers to leave reviews, they won’t. Luckily, there’s a simple way to streamline things.

When you take six minutes and embed a feedback form directly on your site, you’re increasing the likelihood of a response. It looks more professional, and it lets you link directly to your review questionnaire from an automated email or via text. 

If you’re a part of the family, here’s a quick walkthrough on setting up custom forms and putting them on a page. 

3 | Make the ask.

You’ve nailed down your questions, created your form, and can’t wait to get reviews rolling in. The only problem? You’re not sure when to ask for feedback, or how to pitch it in a way that gets real responses.

Not to fear!

There’s an entire guide about that right here. >>

4 | Fine-tune your formatting. 

In order to use customer reviews effectively in your marketing, you’ve got to make sure people see them. Otherwise, you’ll stay a best-kept secret. Those testimonials carry an incredible amount of clout, and you’ll want to share them:

  • On your website.

  • In proposals you send to new clients (if applicable).

  • In your social media feeds.

  • On any social ads you create. 

  • In the footer of your emails.

  • With your friends (because it feels good).

To squeeze every last drop of value out of these testimonials, you’ll want to format your customer reviews a little like this:

“This is the most compelling part of their review!”
And this is the rest of their glowing testimonial that gives your potential clients and customers more context. You’ll keep this section to about 3 or 4 sentences, max. It’s completely normal to leave out some of their feedback (as long as it’s nothing important). Pick the parts that mean the most.
-
Their Name | Their Business (if applicable)

And here’s how it looks in action:

“Bananas have revolutionized the way I live my life!”
Gosh, I really can’t say enough good things about bananas. How did I ever live without this much potassium in my daily routine?! I’ll never go back to apples, and I’m a yellow banana man for the rest of my days. Heading off to order a banana suit!
- Gavin Zuchlinski | Acuity Scheduling

Once you’ve nailed the format, don’t be shy about spreading the news! You’ve done good work, and the world should hear about it. Always make sure to follow applicable laws when sharing these reviews. 

Ultimately, not asking for customer reviews is leaving money on the table. The table can’t use money.

While it can feel a little itchy to request feedback, it’s one of the best ways to market yourself—and all it takes is asking the right questions from customers who already care about you.

A picture might be worth a thousand words, but your customers’ words could be worth thousands of dollars down the line.


Haven't set up your Acuity account yet? Take a minute to sign up for a free trial today!


 
how to promote your business, beauty, photography, consulting