The time has come to reopen your hair salon and phew, thereâ€™s a lot to consider! In a previous article, we outlined some high-level tips for any small business owners reopening their doors.
But your business is a little different. Youâ€™re dealing with customers face-to-face, and youâ€™re literally hands-on. Plus, after 3+ months without a haircut or an eyebrow wax, you might be putting in someâ€”ahemâ€”extra time with clients.
Below, weâ€™ve outlined some helpful tips to consider as you plan for reopening your beauty salon. From building out a clear communication plan to reducing contact when possible, weâ€™re here to help you make sure youâ€”and your customersâ€”feel confident returning to the chair.
1 | Show your customers that youâ€™re taking their safety seriously.
Remember when everyone was well-groomed and didnâ€™t look like theyâ€™d completely given up? So do we. These days, a fresh coif seems to be the first thing people are scheduling as their cities slowly open up (especially after so many botched attempts at trimming their own bangs).
But if you want your customers to come back to your salon, itâ€™s critical they feel safe.
There are plenty of resources that can help you stay on top of the latest public health protocols. For starters, you can check your cityâ€™s website to see if there are safety standards you can follow. Many cities are offering free posters with information about public health orders (kind of like health code ratings) that can be displayed outside your salon to let people know youâ€™re following the highest standards.
Many beauty entrepreneurs are also making social distancing signage visible throughout their salons. If youâ€™re reopening, you may want to tape your floor with painterâ€™s tape to measure distance for your reception area, as well as between stylists.
These safety signals can help your customers feel more comfortable and confident that youâ€™re keeping their safety in mind.
2 | Set your customersâ€™ expectations with a re-opening announcement.
While your clientsâ€™ hair or treatment will look fab as ever once youâ€™re done with them, their experience in your salon will look a bit different.
Before you re-open, you might be getting ready to send a communication to your customers to ensure they know what to expectâ€”or not to expectâ€”when they visit your salon.
Below are some topics you may want to include in this email or social media announcement:
Your pledge to cleanliness: Let them know how you plan to keep your space safe and clean. Are you following distance guidelines provided by the CDC or your city officials? Are you sanitizing work stations consistently between clients? These safety details will go a long way in easing customersâ€™ concerns.
Let them know how your services have changed: Are you only offering a limited number of cuts, colors, or waxes per day? Have your hours shifted? Provide a clear outline of how your salon will operate in the coming months and make sure they know what this means for them when they arrive.
After your first re-opening announcement, you can customize specific automated reminders to customers who have booked services by using Acuityâ€™s email and SMS reminders. Check out this article for a full rundown on how to set up these reminders that will help customers stay prompt and in the loop.
3 | Minimize face-to-face customer interactions with smart scheduling and contactless payments.
As we outlined above, one of the big changes to your business might be limiting the interaction you have with customers in the salon.
If youâ€™re not accepting walk-ins, for example, itâ€™s important that your customers know they can easily book appointments ahead of time online. With your Acuity scheduling page, itâ€™s easy to set up different appointment types, share availability with customers, and let them book in a few quick clicks.
Looking to accept contactless payments? Add payment processing at the point of scheduling, so your staff and customers donâ€™t have to exchange cards or cash at check-in. You can help clients feel more comfortable with this new payment requirement by highlighting why youâ€™re doing it on your scheduling page, or even in your automated confirmation emails.
4 | Reimagine your retail experience.
Depending on the type of business you run, you may have salon-exclusive products that clients can only get through you. We know that a beautiful display of items in your reception is often a great way to catch people as they wait or walk out the door. But the stop-and-shop (and touch everything) model might not be the safest option for your clients or employees right now.
Rather than doing away with your retail business, maybe youâ€™re staging only a few products on your shelves as â€śexamplesâ€ť and keeping your inventory in the back. Or youâ€™re just printing images of the products you carry. Either way, itâ€™s helpful to remind clients with signage not to test any products!
Now might be a good time to implement for your retail business, too.
5 | Build cleaning into your daily schedule.
It used to be that a quick sweep between clients and an end-of-day cleaning could be enough, but now you have to clean. Like, eat off the floor, your mother-in-law is coming to town clean. This is going to take time, so make sure to build cleaning into your day. Stay on track by , which will automatically reflect on your Acuity availability.
We know that things might not look â€śnormalâ€ť for a while, but weâ€™re here to help you navigate a safe, profitable return to the salon during this latest version of the new normal.
Re-open with the scheduling tools you need to succeed.
Automated reminders, integrated payment processing, and a client scheduling page embedded in your websiteâ€”these tools and more are available on all paid Acuity plans. But you can try them for free first!
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