10 Surefire Ways to Promote Your Coaching Business

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Promoting yourself as a coach can feel like cramming yourself into a damp, itchy wool sweater that’s two sizes too small. (Thanks, Aunt Janice.) 

After all, we’re taught not to talk about ourselves too much. It means we’re full of ourselves, right? Braggy. Or if you’re a fourteen year-old at summer camp: braggadocious.

In reality, promoting yourself isn’t just for your ego—it truly helps your customers. When they’re out there looking for you, the very best gift you can give them* is making yourself easy to find. It creates a positive feedback loop where visibility keeps you booked out. (The very best gift you can give yourself is a great desk chair and a root beer float.)

These few quick tweaks will have you bypassing the itchy promotional sweater altogether. What’s waiting for you? More people visiting your site, reviewing your services, and booking coaching sessions with you.

1 | Embed your scheduler anywhere you have a presence online.

The easier it is for people to schedule appointments and classes with you, the more likely they are to do it. By making your schedule accessible from everywhere, you’re erasing one big hurdle for your clients. (It also makes you look outrageously professional—and you don’t even have to put on a blazer.)

Putting your scheduler is a great way to get eyes on your services, but don’t forget about the other places potential customers find you.

If you’ve ever wondered how to effectively promote your coaching business on social media, your best bet is to integrate your scheduler on your or with our fancy schmancy Acuity social media integrations.

Get fully integrated with a free trial of Acuity today. >>

2 | Make sure search engines know you exist. 

It’s no mystery that a search engine is the first place people go when they’re looking for a service provider. When it comes to promoting your business locally or online, search engines need to know about your business. 

You can submit your website or to Google by using or to Bing . 

If search engines don’t know you exist, neither will your target audience.

3 | Add your business to online maps. 

Not only does a physical location increase credibility and customer trust—it lets you feature photos that show people what they can look forward to when they hire you.

If your business doesn't have its own website, use your Acuity . You don’t need a big, shiny website to promote your coaching business and help boost bookings. 

You might even consider renting a PO box as your business’ legal address, not only for security reasons, but to have a concrete address that search engines and maps can recognize as your business’ location. 

Get your business on the map (literally) through or .

4 | List your business through an online directory and review hub.

Make sure potential clients can find your business through places like , , or other similar directories and review hubs. While you’re at it, be sure you add your Acuity , too. (After all, we’re removing all those hurdles, remember?)

If you’re not sure how to make the ask for reviews, check out this handy dandy guide to building your customer testimonials.

5 | Send your mailing list a link to your scheduling page.

Acuity makes it possible to , as well as the link to your main scheduling page. 

Since your links are shorter, branded, and easier to remember, you can integrate your custom links throughout your entire email marketing funnel—from first contact through your final follow-up.

Copy and paste them into your email marketing templates, put them in the footer of your email signature, or manually send them to clients.

Here are we integrate with.

Unlock even more possibilities with a free trial of Acuity. >>

6 | Bust out business cards that link to your scheduling page.

Get that online traffic, even when you meet in person. When you put your scheduling page link directly on your card, it means they don’t have to go looking for you when they’re ready to book.

Pro Tip: If you opt for to your scheduling page, keep them short and clear. It’s important the links look good in small fonts and can be easily typed into a search bar. (But we won’t tell if you’ve ever tried tapping a URL on a piece of paper as if it’s a touchscreen.)

7 | Make your voicemail greeting do the heavy lifting for you.

Your scheduling link defaults to , which is simple to remember, and even easier to say. When you add it into your outgoing voicemail greeting, clients can find a way to work with you, even when you can’t hop on a call.

All you really need to say in your voicemail?

“If you’re calling to schedule a coaching session with me, you can do so easily at YourBusinessName.as.me.”

8 | Post a sign about online scheduling in your office.

For promoting your local coaching business, it’s hard to beat a physical ad that people can see in the flesh. If your brick and mortar offices are currently closed, keep clients informed with a note on the door that leads them to your booking link.

Even when customers start regularly visiting your office in person, leaving the sign posted keeps your services top of mind and encourages repeat bookings. (We like repeat bookings. Repeat bookings mean more revenue and better customer relationships.)

9 | Text your booking links to clients.

Reach your clients where they live—on their phones. A quick text with your scheduler link is one of the fastest ways to put your business front and center.

Even better, Acuity’s are great for checking in with clients before their appointment, and offer an opportunity to include a scheduler page link for a service add-on or upsell prior to their appointment. 

10 | Encourage online bookings by offering a discount code or coupon.

As your services and processes pivot, encourage your clients to book new appointments and packaged bundles with customizable coupon codes. You’re in full control of the discount details, from when the codes expire to how many times they can be used.

is a great way to keep your calendar full of clients—old and new—while also showing them you care during the shifting financial climate.

Go ahead. Be a wee bit braggadocious

Because when you’re easy to book with, people will be bookin’ it to schedule with you. Whenever you really tap into the potential of your scheduler links, you can finally ditch the fear of promoting your coaching company—and instead bask in the glory of a fully-booked business. 

coaching, how to promote your business, small business strategy, small business automation, acuity integrations